- Big substyles (1573-1600): Seto Black, Yellow Seto, Shino, Oribe
- Active since Kamakura (1185–1333) period, at beginning of Muromachi period (1336) known to produce imitations of Chinese Sung Temmoku. Popular at 1522 (when a renga master donated 50 of them to a temple, for example). Many of these actually produced in Mino, though.
- Joo had a white Seto tenmoku.
- 1582 not just Temmoku, but han-zutsu shape began to be fired in Seto.
- Seto Black : possibly trying to imitate 黒楽?
- Yellow Seto : characteristic for Old Seto.
- Shino (which is Seto White). Produced in Mino. Held in highest regard for Seto wares. Example: Hashihime. Richest native feeling of Japan, writes one critic. First temmoku shape, without decorations (like Joo's above); later with iron slip decorations (1596-1615). Made from mogusa clay.
- There's also Nezumi Shino (eg 峯の紅葉（みね の もみじ）), made by putting an iron plate under the glaze.
- Oribe Black | Black Oribe. Favored by Oribe (1543-1615), shoe-shaped, black glaze or with patterns. Developed from Black Seto. Used at 1599 tea gathering by Oribe. Example below: Waraya
- Red Oribe. Arised around 1610, when people acquired a taste for odd shapes of Oribe. Coincidentally, this is the time when Japan transitions from Middle Ages to modern age. Influenced Iga, Bizen and Karatsu.
- Oribe also liked Karatsu ware, so some Oribe ware was fired in Karatsu.